Illustrations can be useful in establishing the tone of a design based on the data being depicted visually and its context. They might represent the feelings or attitudes of the text or the entire brand. Styles that evoke emotions like joy, melancholy, humor, charm, etc., are attention-getters that can bolster an argument. Identifying and catering to your specific demographic is crucial in the illustration agency usa. When trying to make a design more appealing to the target audience, illustrations may be the best option in some circumstances. Example: youngsters are an apparent intended audience who would benefit greatly from an illustration.