School supplies aren't the only purchases parents need to make when they go back to school. Clothing, sports equipment, schoolbags, etc. are other expenses related to this new school year. In total, the overall cost of the 2017 school year represents €480 per child. This market of 494 million euros is therefore synonymous with commercial opportunities. Opportunities from June to September It's back to school! Take advantage of mobile business opportunities. As with Christmas shopping, there are those who anticipate long before, those who are neither too early nor too late, and those who shop at the last minute.
School supplies appeared in supermarkets from the end of June. Thus, 52% of French people have anticipated back-to-school purchases from at least July. At the fax list beginning of August, they were only 24%. However, the purchases are staggered until September, or even October. Some schools only give out lists of school supplies at the beginning of the school year, and some still, especially in the Superior, make their start of the school year later. FEVAD thus observes an increase in retail requests during this period. From the 2nd week of .
August 2016, there were +30% more requests before reaching a peak in the 2nd week of September on the IT category. School supplies in the era of 2.0 It's back to school! Take advantage of mobile business opportunities. School supplies are no exception to e-commerce. Internet is a new purchasing channel in the field. FEVAD's 2016 figures clearly show that from August to October, peaks in requests are recorded, and that these requests are more numerous than the previous year. Between 2015 and 2016, requests for supplies increased by 29%.