Some of the statements in the article raised questions for us. Instead of nagging, ask a few open-ended questions and expect an answer. At , we are surprised by the conceptual distinction between hard and soft factors. Are you sure ad recall is a hard factor just because its queryable? affect a large portion of decision making? We still have motivations and attitudes that explain buying behavior and decisions. Are you sure that the soft factors emotional connection to the brand is a prerequisite for overcoming perceptual filters? We explain purchasing and decision-making behavior in a more differentiated and complex way.
We start with motivation and reduce personal factors to attitude, which is the most stable factor over time. Then we added the human element. Unfortunately, neither of these methods today offer any realizable advice for corporate marketing communications. The boundaries are becoming whatsapp mobile number list increasingly blurred due to digital options, so the findings also help to describe target groups, for example, according to socio-demographic criteria. Is there a way in neuromarketing that goes beyond the digital combination of big data, marketing automation, social media, and touchpoint content marketing? If you are interested, there are many concepts and methods for discussion in the knowledge level of their website.
I would be very happy to get an answer. ö Who is it? Provide nationwide program management for effective marketing communications. Master the analog and digital tools of classic, e-commerce and mobile commerce, and social media. Make your companys marketing and communications effective again. ü, Hamburg ü pm yyyy dear Sir, thank you for your comment. In the conceptual distinction between hard and soft factors also known as implicit and explicit factors, we refer to the implementation of the above research. In principle, however, we agree that you can dispute this classification. You ask if we only use emotion to explain buying decisions. Of course, we would not explain such a highly complex process at a single causal level.